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Superbol — Live-Action + Animated Video for the Brand Launch

A dual-mode video system that alternated live-action product cinematography with character-driven animation — feeding in-store menu screens, social reels, and paid media from the same brand world.

Client

Superbol

Industry

Food & Beverage · Fast-Casual Restaurant

Services

Video Production, Animation, Motion Graphics, Reels

Goal

Launch a new brand with a full moving-image content system

The Challenge

Superbol's video layer had to carry the same brand world on moving surfaces: in-store digital menu screens, social-media reels, paid-media ads. The challenge was to produce a mix of live-action and animation that matched the brand's vibrant-and-playful character — not a generic bowl restaurant montage, and not a sterile menu explainer.

Our Approach

We built a video system that alternated between two modes so the feed never felt predictable: one reel plays as food documentary, the next plays as brand cartoon.

Live-action product cinematography

Bowls built in real time, sauces pouring, ingredients hitting the counter — shot to look like the Instagram-feed version of the real product.

Animated brand extensions

Character-driven cuts, motion-typography, playful transitions that extend the brand's illustrative language (bold type, vibrant colour) into motion.

Campaign-calendar variety

The two modes trade places across the calendar so the feed alternates between food documentary and brand cartoon, keeping the audience engaged without fatigue.

What We Delivered

Selected Work

Superbol social-media content
Brand-world social content
In-store digital menu-screen design
In-store menu screens — source frames
Superbol brand collateral
Extended brand system

The Outcome

Superbol launched with a full video content system that held its own across every channel — store screens, social reels, paid-media ads. The mix of live-action and animation gave the operator variety within one coherent brand world, extending the launch momentum beyond the first weeks.

Related Case Studies

Superbol — Social Media Full 360° digital launch Superbol — Brand & Collateral Complete restaurant brand suite More Video Work Other clients' video projects

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